Gift Giving connected with any occasion: a certain event, custom or holiday. Reasons to gift are very different. The most common of these are:
1. customs and celebrations (birthday, Christmas, New Year, Wedding, Valentine's Day);
2. expression of gratitude, gratitude;
3. expression of love or friendship;
4. expression of sympathy.
Often the gift has an additional hidden meaning, understandable for both the giver and to give as gifts. This is due to the meaning of personal relationships of people and a way of presenting a gift or occasion on which the gift was presented. Sometimes the gift imposes certain obligations on the person to whom presented, requires reciprocal gift after a while.
At the moment, the term "gift" is very commercialized. There is a whole industry of manufacturing and selling gifts for different occasions, many companies use the gifts in their marketing purposes (organize competitions among consumers with the distribution of gifts to the winners, spread in different ways free samples of their products or items with attributes of the company).